About Us
We are a team of organizational psychologists, data scientists, statisticians, and human resource professionals
We set up this business because we saw too many examples of decisions based on false assumptions, limited data, and a fundamental lack of understanding of human nature. We don’t mean this as a criticism; human behaviour is fascinating and complex. After all, Daniel Kahneman won a Nobel prize for pointing out how our brains trick us.
Our approach is straightforward: we aim to empower individuals and organizations to make better decisions by providing them with accurate data and giving it appropriate context. This way, we help our customers navigate the complexities of human behaviour and make informed choices.
Ready to Understand the WHY?
Gain deep insights into employee behavior and drive better decisions with data you can trust.